The first Lenta's accelerator
for international innovative food and beverages
About LENTA
Lenta (MOEX & LSE: LNTA) is the largest hypermarket chain in Russia and the fourth largest retail chain in the country in terms of revenue
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Revenue in 20206+ bln USD
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Loyalty card
active buyers19 mln / year -
Number of
hypermarkets255 -
Number of
supermarkets419 -
Total store
area1.7 mln sq m -
Geography88 cities
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Number of
distribution centers14
About Project
We are looking for
ready innovative food and beverages
ready innovative food and beverages
- Functional ready meals
- Plant-based alternatives to animal products
- Expanded shelf life with new ingredients / processing / packaging technologies
- Eco-packaging
- Sugarfree products and sugar substitutes
- Fermented ingredients
- Personalized nutrition
- Functional and new drinks
- Fermented foods and drinks
- Fast meal replacements
- Packaged sensors
- Food constructors
- Superfood ingredients
- Gene technology
- And much more
A placement with appropriate communication will be allocated during the test period for innovative products with the greatest potential.
Terms & Conditions
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Products with a unique recipe or innovative packaging, which are not represented in federal retail chains of the Russian Federation.
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Availability of documents confirming the quality of goods and sufficient production facilities for mass production
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Readiness for the supply of goods to the Warehouse of "Lenta" (for the manufacturers of Russia ) and export products to the Russian Federation (for foreign manufacturers)